Must My Wannabe Influencer Pal Cease Exploiting Me for Material?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

A close companion of 10 years, Marielle, labels herself the “content queen”. It’s fun for a short while, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to document everything all the time. During meals out, her motto is, “The camera eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when other people see her posing or filming – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but Marielle is trying to be. She creates vlogs about living in our city, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be involved. Sometimes she films me while dining, or just accompanying her. Later, I appear on her Instagram afterwards, and it pops up like a surprise: I might be no makeup on, making a strange expression or be captured while eating. It feels invasive.

She also expects me to record her at inopportune moments. Sometimes I'm in conversation to someone else, or we're simply hanging out in the street. The dynamic feels like our bond has turned into me being her free crew. She has the means to employ someone if she wanted professional shots. When I brought up my unease about this arrangement, she brushed it off. She’s taken me to several industry functions, which was nice, but that doesn't compensate for all the time and effort I invest helping her create material.

I’m grateful that Marielle has supported me with my career in design, but I resist our friendship to become merely a tally of exchanges. I don’t feel she’s fake or dishonest, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and record me laughing with another. It’s so silly. It's crucial her to understand that our 10-year friendship still has boundaries. I love spending time with her, but I also desire to experience it without being filmed, altered, or shared for an viewers. I’m not a accessory for her Instagram.

The Defence: The Content Creator's View

I want my friend to see that the content we produce together can get us an opportunity.

I love creating videos. It’s not just a pastime; it’s part of who I am. Producing content and documenting experiences online allows me to show my personality and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I admire people on TikTok who execute that aesthetic of informal, self-made content creation.

Creating content is my version of engaging with life: observing the nuances, posting them with an audience that values the craft behind it. It's never my aim to make my friend uneasy. Taking her to professional gatherings was my method of sharing opportunities, providing her a chance to witness exclusive moments that could benefit her career in design too. That’s not leverage, it’s just being realistic.

I’d still take her to these events even if she refused to assist me, but I want her to see what the content we create together can achieve: an opening. I know not all people likes being filmed, but sometimes spontaneity is what makes content authentic. Appearing on video occasionally is part and parcel of being my companion. I would delete anything she asked, but she has never asked yet.

I don't demand anyone to be my personal filmmaker, but companions support one another in small ways. I thought recording a short video now and then would be fun for Beth. Innovation thrives in partnership, and having Beth around makes endeavors energetic and pleasurable. I don't compel her to participate in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I document our shared experiences.

I cherish our friendship profoundly and don’t want making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before recording, and steering clear of shots that might make her self-conscious.

This is not about power, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I live my life and I desire her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and her friend when they are out together?

Nothing is more uncomfortable than having a friend film you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, you can’t ask your friends for assistance every time, even if they have helped previously. While she enjoys creating, that doesn’t mean all those around her is content. She must to honor her friend's personal space.
Ankit, 26

She may enjoy producing videos and showing off her life publicly, but it isn't for everybody. It’s nice she has helped her friend professionally, but she needs to hear what Beth wants.
A commenter, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your friendship. Create some real memories, where genuine feelings are preserved, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she's on the job. Both seem unsure as to where the line is. The solution lies not in trying to change one another, but in each establishing defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their bond?

Matthew Jarvis
Matthew Jarvis

A seasoned gaming analyst with over a decade of experience in the iGaming industry, specializing in Canadian market trends and player safety.